Yale Home to Drop Its Boldest Smart Lock Design Featuring the Pantone Color of the Year 2023

NEW HAVEN, CT – February 9, 2023 – Yale Home, a leader in smart home security, today announced a collaboration with Pantone^® to bring its Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, to a Yale Assure Lock^® 2 Limited Edition model. Assure Lock 2 is Yale’s most design-focused smart lock yet, and Yale is elevating the collection by offering PANTONE 18-1750 Viva Magenta as a striking color option for those looking to make a statement - without compromising the convenience or security of a smart lock.

Launched late last year, Assure Lock 2 is ideal for the design-centered household that prioritizes both style and smart home security. Sporting a completely new sleek and compact design, Assure Lock 2 models are up to 30% smaller than the original Yale Assure locks and present a fresh aesthetic to compliment the front door. Adding PANTONE 18-1750 Viva Magenta to the Assure Lock 2 collection offers a bold new finish and brings the exciting, inviting nature of the color to the front door - whether welcoming guests or returning to the comforts of home.

“Your front door gives the first impression of your home’s aesthetic, and we designed our latest smart lock collection to complement that,” said Jason Williams, President of Yale and August, U.S. Smart Residential. “We are always looking to elevate our products and the smart home industry at large. By partnering with Pantone, we’re continuing to push the boundaries with this industry-first Yale Assure Lock 2 Limited Edition in PANTONE 18-1750 Viva Magenta.”

“We’re living in an ever-changing world where we are encouraged to be brave and fearless, which is what the Pantone Color of the Year 2023, PANTONE 18-1750 Viva Magenta, represents,” said Laurie Pressman, Vice President of the Pantone Color Institute^™. “Powerful and empowering, PANTONE 18-1750 Viva Magenta injects excitement and drama into the home, welcoming anyone and everyone with its animated spirit, energizing interior and exterior environments with its dynamic vibrancy and beguiling presence. We are thrilled to partner with Yale Home to enable their customers to bring this animated crimson red shade to their front door.”

Beyond upgrading curb appeal, Assure Lock 2 allows users to control and monitor their front door right from their smartphone using the Yale Access app or directly through the lock’s keypad, providing seamless and convenient access for household members and their guests. Yale Assure Lock 2 Limited Edition in PANTONE 18-1750 Viva Magenta will be available for purchase on ShopYaleHome.com later this year. For the trendsetters who are looking for a daring and vibrant smart device to protect what matters most in their home, stay tuned for more details.

About Yale Home

At 183 years strong, Yale is a leading security brand that protects the people, places and things we love most. We secure millions of homes and businesses worldwide with our innovative mechanical locks, safes and smart locks for front doors, interior doors, cabinets, package deliveries and more. Every day, we help billions of people experience a more open world. For more information, visit ShopYaleHome.com.

About Pantone

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate, and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute^™ provides customized color standards, brand identity, and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Colour Trend Reports, color psychology, and more. Pantone B2B Licensing incorporates the Pantone Colour System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

Media contacts:

alexa.meadows@assaabloy.com
yale@praytellagency.com